ESOMAR Connect | Part 2, Dubai
In the spirit of the Year of Sustainability 2024 in the UAE, Esomar presents “Future Horizons: Using Business as a Catalyst for Good through Market Research & Insightful Innovation – Is Data Our Hero? An event hosted by Pepsico
The ESOMAR Connect Part 2 event in Dubai showcased the indispensable role that market research and insights play in propelling sustainable business practices forward. Initiated by Zahia Boumaiz’s keynote on the power of belief in miracles, the event unfolded into an enriching dialogue on how data, AI, and human creativity collectively confront the urgent challenges of sustainability.
John Presutti’s (ESOMAR UAE Rep & CEO of Market-I) compelling discussion on the historic impact of penicillin set a broader context for the potential of modern technologies to yield significant societal benefits. This conversation laid the groundwork for exploring how innovations can help overcome sustainability hurdles.
Tom De Ruyck (Chief Growth Officer & Partner, Human 8, ESOMAR’s Vice President) not only revealed the “say-do” gap in sustainability behaviors through their report “What Matters to the Middle East in 2024” but also made a significant impact by officially launching the ESOMAR Climate Pledge in Dubai. This was complemented by Faisal Khan (Vice President Strategy & Insights at Sila), who presented findings from their report “ESG Unwrapped: Consumer, Brand & Government Perspectives,” employing advanced AI-powered sentiment analysis. Together, these initiatives emphasize the need for market research to play a pivotal role in transforming good intentions into tangible, impactful actions.
From Insights to Action: A Call for Collaborative Effort
Sustainability’s journey is inherently collaborative, requiring the united efforts of researchers, brands, governments and consumers. By harnessing the power of insights, we are positioned to catalyze transformative change, turning sustainability challenges into opportunities for innovation and progress.
PepsiCo: Leading with Actionable Insights
Manali Desai, Chief Sustainability Officer, and Rafik El Noumeir, Vice President of Insights & Analytics at PepsiCo, exemplified how actionable insights can lead to sustainable innovation. The PepsiCo Positive initiative underscores the company’s dedication to integrating sustainability at its core, with data pinpointing key areas for growth. This approach showcases the profound impact that insight-driven actions can have within the corporate world.
Chalhoub Group: Innovating Luxury with Sustainability
The Chalhoub Group’s integration of sustainability into luxury was highlighted in a discussion moderated by Sarah Abuagela, Partner and Head of Investment at Ceras Ventures, featuring insights from Florence Bulte, Chief Sustainability Officer, and Aurelien Cuellar, Director of Technology & Omnichannel at Chalhoub. Their successful marriage of elegance with environmental stewardship serves as an inspiring model for luxury brands seeking to embrace sustainable practices.
Dado Van Peteghem, Co-founder at Imagin3: AI as a Catalyst for Good
Dado Van Peteghem, Co-founder of Imagin3, provided a visionary outlook on AI and technology as formidable allies for good. Drawing analogies to the invention of fire, Van Peteghem emphasized AI’s potential to redefine our approach to sustainability, highlighting the critical role of technology in our shared quest for a sustainable future.
Uniting for a Sustainable Tomorrow
This event underscored the transformative potential of market research & data in fostering a sustainable future. By turning insights into impactful actions, we can effectively navigate today’s sustainability challenges.
This is our collective call to action: to leverage the insights and technology at our disposal to drive the sustainable changes we aspire to see. We officially launched during this event the ESOMAR Climate Pledge for more sustainable practices in our research.
Join us on this journey towards sustainability. For further insights and actions, visit ESOMAR Connect | Part 2, Dubai, United Arab Emirates
Together, let’s bridge the gap between insight and action for a sustainable future.
